This year’s FashionCamp in Vienna is over and it probably didn’t stir up the fashion blog scene as much as last time with the “Milchmädchen-Blogger” discussion, but certainly left a mainly good impression. First of all the location and catering was well-picked, it looked really nice and bright and the cupcake fans amongst us (I am not one of them) must have felt like in heaven! Unfortunately there was no coffee available … but that really was the only downer…. The topics have been quite well picked but more about that in a bit.
Frock&Rollers having a break © Felipe Kolm
I read on a few blogs that their owners weren’t too happy that they didn’t really meet other fellow bloggers at the camp – and I can more than feel with them, since I’m a person that holds back most of the time. But in the end if it really bugs you, just talk to them – I’m quite sure most of them won’t bite you and would like to get to know you. Probably the one blogger that doesn’t even say ‘Hello’ when you do, doesn’t – but simply forget about that one single person. After all we all like similar stuff.
Maybe at next FashionCamp – there could be a get-to-know each other session to make things easier for everyone. Not exactly sure how that could work but this is just a little cause for thought.
The first session was all about copyright but mainly turned on the use of photos on your blogs – most of us will know on what thin ice we are all skating on, when we do not use our own photos. From the audience’s reaction especially the sums of what you might have to pay in case of copyright infringment with photos seemed to have been surprising. Also mentioned were the obligatory legal notice and contests.
The next session was held by Jasmin from Tea & Twigs and she told us little bit about cyber-mobbing, personally I would have been interested how other bloggers deal with it and what kind of abuse they get. All in all Jasmin was a really good presenter and was picked perfectly for that session. Jasmin also mentioned the German BYM-Forum as well as the blog one guy one hater. The BYM forum is mainly used to target appearances and often turns insulting (we had the ‘pleasure’ to be featured some months ago….). ” Obviously the BYM forum also watched Jasmin’s session and criticised ‘constructively’.
Session number three blog to brand featured a young Austrian Stefan Raab which in any case is never a good thing. If you don’t prepare for a session and don’t even know what your discussion partners are doing, do not act as a host. The questions have been lame and imprecise. The question what it takes to become a brand remained unanswered, and it’s not solely about how to monetise your blog.
Julia from fanfarella.at did also a great job in hosting the discussion about companies and social media, I was not really sure what to expect from this session but all in all it was probably the most informative one of all (speaking of the media kit). Jette Farwick (Dealhunter), Sabine Kolby (The Fashion Squad) and Heiko Hebig (Burda) did quite an alright job, even though some kind of guide was missing, as well as the focus on social media.
The last session dealt with the question Vienna as fashion city? was lead by Daniel Kalt (Die Presse) and included Maria Oberfrank (MQ Vienna Fashion Week), Cloed Baumgartner (Modepalast), Marlene Agreiter (Kooperationsbörse) and Marjan Firouz (Vienna Awards). For me as an on-looker it seemed like most of the attendees did not like each other very much – and had very different opinions on how to push the Viennese fashion scene. A comment on the unimportance of abolition of the fashion bachelor course at Modeschule Hetzendorf didn’t go down very well at all.
© Felipe Kolm
Summing up I was a little bit left hanging – but in total the FashionCamp was a lot better than last time and one could see how much detail and love the organisers have put into it. Maybe integrating some kind of workshop would be nice next time – perhaps bloggers could be mingeling with each other better and hurdle the “how do I get to know this person” worries.
A really detailed summary of the meet-up in German can be found here.
edit: In case you have more questions about the blog to brand session, head over here and you can ask Anna Frost the questions that prey on your mind!