I’m pretty excited about this summer not only will I spend a month in London because I’ll be attending a course at Central Saint Martins, but also because summer is festival time! And one of my favourite style is festival style, not that I’m even close to perfecting it but well, skill comes with practice! Unlike last year I planned not to camp in a tent as I’m not 19 anymore and therefore am shattered like shit after sleeping on a slope in a too hot tent with stones sticking into my back. Now you might say that that’s what a festival is all about, but for me a festival is about enjoying yourself and most importantly the music. For others it’s sitting round the camp area, getting pissed and then go to the music area to see a few of the headlining bands.
For other’s it just might be what the new Tiger of Sweden spring/ summer campaign suggests: mud baths. Which particularly reminds me of when I was 16, and attended my first festival which in that case was a reggae festival which is known for being boggy and muddy. Tiger of sweden covered a few of Sweden’s music and fashion personalities in mud and took a couple of pictures of it. Rarely a fashion campaign looked like as much fun as this one but check it for yourself.