Hi! I’m Kat.

Bold, strategic, and plugged into culture – I’m a social media leader with 10+ years’ experience shaping how global brands show up, speak out, and build lasting community.

I’ve delivered standout work for brands across entertainment, lifestyle, and consumer tech – from adidas and JW Anderson to Candy Crush and Winsor & Newton. My approach blends creative instinct with platform fluency, audience obsession with performance rigour.

I don’t just follow trends – I help brands set them.

Whether I’m leading social innovation, launching full-funnel strategies, or building high-performing teams, I bring clarity, ambition, and a sharp editorial eye.

I thrive at the intersection of culture and marketing – crafting social ecosystems that feel human, spark conversation, and deliver real impact.