
Hi! I’m Kat.
Bold, strategic, and plugged into culture – I’m a social media leader with 10+ years’ experience shaping how global brands show up, speak out, and build lasting community.
I’ve delivered standout work for brands across entertainment, lifestyle, and consumer tech – from adidas and JW Anderson to Candy Crush and Winsor & Newton. My approach blends creative instinct with platform fluency, audience obsession with performance rigour.
I don’t just follow trends – I help brands set them.
Whether I’m leading social innovation, launching full-funnel strategies, or building high-performing teams, I bring clarity, ambition, and a sharp editorial eye.
I thrive at the intersection of culture and marketing – crafting social ecosystems that feel human, spark conversation, and deliver real impact.