Part 2: Dissecting the Rumour Mill – From Whisper to Worldwide Trend
Mapping the lifecycle of online speculation and uncovering how fleeting gossip gains global reach
I argued with an Andrew Tate follower on Instagram so you don’t have to.
A breakdown of bad-faith arguments, goalpost shifting, and why debating Tate followers is usually a waste of time.
People are talking about community building when they should talk about better copy-writing for organic social first.
How to write brand copy that engages – not lectures. Ok, there is said it, become better copy-writers guys. And…
Part 1: How a Rumour Shaped Your Opinion (Without You Even Realising It)
Inside the rapid spread of a celebrity ‘feud’ and what it can show you about shaping opinions With the world…
Whatever the Outcome with TikTok, Misinformation is Rampant
Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has…
AI, Misinformation, and Meta: Why Zuckerberg’s New Chapter Demands Your Attention
How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements…
When Meta turns its back on facts, will your brand step up?
Zuckerberg dismantles fact-checking on Meta – brands need to decide where they stand choosing between profits and principles. If Zuckerberg’s…
Media Literacy, Social Media and the Recent Far-Right Riots in the UK
The recent far-right riots in the UK, triggered by the tragic killings in Southport, have highlighted the powerful role social…
From Audit to Optimisation: The Four Steps to a Successful Social Media Strategy
Discover, Develop, and Deliver: The Ultimate Guide to a Winning Social Media Strategy Social media is an essential tool for…
Taylor Swift‘s Midnights roll-out so far
Taylor Swift has officially started the album campaign for her tenth album, #TS10 Midnights. In true Taylor fashion the roll-out…