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From Audit to Optimisation: The Four Steps to a Successful Social Media Strategy

Discover, Develop, and Deliver: The Ultimate Guide to a Winning Social Media Strategy Social media is an essential tool for…
20/01/202323/01/2023
Taylor Swift‘s Midnights roll-out so far

Taylor Swift‘s Midnights roll-out so far

Taylor Swift has officially started the album campaign for her tenth album, #TS10 Midnights. In true Taylor fashion the roll-out…
16/09/2022
Reactive social media throughout an unprecedented event

Reactive social media throughout an unprecedented event

The last few days marketeers and social media managers were faced yet again with another unprecedented event - the passing…
12/09/202213/09/2022
What you can learn from Taylor Swift’s TikTok strategy (Pt.1) ?

What you can learn from Taylor Swift’s TikTok strategy (Pt.1) ?

It's only been a week that we collectively could listen to Blondie's (as she's lovingly called by her fanbase the…
19/11/2021

How to take your social media strategy into the future

Imagine there was a list of 5 things you need to take your social media strategy to the next level?…
04/11/202104/11/2021

Spotify’s Playlist Eco-System is evolving…

At the end of March ‘Spotify for Artists’ shared the news about implementing personalisation to some of their curated playlists…
04/11/2021

Instagram Links and what they mean for your music marketing campaign

The day has finally come – ok, it’s been a few days already but after checking I also now have…
03/11/2021

Taylor Swift: The Queen of Marketing & Why You Should Learn From Her

The Lover campaign as much as any other recent Taylor Swift campaign shows consistency, authenticity and that while building fan…
02/11/202103/11/2021

Welcome to the rebirthed FR/OCK+SC:ROLL fka Frock&Roll

There is currently no real ‘plan’ – so what is going to happen is there will be posts about social…
26/11/202028/10/2021
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