Imagine there was a list of 5 things you need to take your social media strategy to the next level? Wouldn’t that be great? After my recent stint on a panel at Music Week Tech Summit 2019, I wanted to outline the most important takeaways from the day. Zane Lowe/ Music Week summarised the day, […]

At the end of March ‘Spotify for Artists’ shared the news about implementing personalisation to some of their curated playlists modelled to the listeners’ preferences and tastes which, as Spotify put it means, “(…) all music has a better chance of getting into the ears of the right listeners.” What does that mean in practice?  ? […]

The day has finally come – ok, it’s been a few days already but after checking I also now have full access to the Instagram Link sticker AND the ‘Add Yours’ sticker (a new sticker that creates a public thread in Stories). I for one will absolutely miss the swipe up feature, sometimes framework can […]

The Lover campaign as much as any other recent Taylor Swift campaign shows consistency, authenticity and that while building fan advocacy early on is key, it’s not to be forgotten later down the line. Well, Swift is simply put a digital marketing powerhouse and every artist can and should learn from her. She ticks most […]

There is currently no real ‘plan’ – so what is going to happen is there will be posts about social media, marketing, fashion, music and of course Taylor Swift. Commentary, tips, trends. Enjoy.