eOne: Peppa Pig x Stormzy
Scope: Organic Stunt, Talent Integration, Social Activation
Result: 2.4M impressions, 200K interactions, major media coverage
Summary:
Turned a casual encounter between Peppa’s voice actress and Stormzy into a playful cultural stunt. Used a personal fan account to spark the interaction and collaborated with Twitter’s team to amplify the moment. Results included top-tier press coverage and Stormzy’s highest-performing release-week post.
JW Anderson – Harry Styles Cardigan
Scope: Trend Activation, TikTok Strategy, Cross-Platform Content
Result: 45% IG+FB growth, viral coverage, organic press reach
Summary:
Spotted and scaled the viral #HarryStylesCardigan TikTok trend into a full brand moment. Created a cross-platform strategy with YouTube tutorials, community management, and Twitter amplification to extend the trend’s life and reach. Praised by Jonathan Anderson for the campaign’s authenticity and cultural resonance.
I like this idea of something that felt rather authentic and almost homemade, like your grandmother could have made it.
— Jonathan Anderson, Creative Director & Founder
Liquitex – Pinterest Strategy
Scope: Platform Strategy, Performance, Content Optimisation
Result: +1M organic impressions, outbound clicks doubled
Summary:
Transformed Liquitex’s dormant Pinterest presence into a high-performing discovery channel. Introduced a clear strategy, Shopify integration, and content workflows aligned to search behaviour. Organic traffic and engagement surged within six months, laying the foundation for a scaled creative roadmap.
Mars – TikTok Launch: Made by You
Scope: Campaign Strategy, Creator Network, TikTok Execution
Result: 100K+ TikTok followers, 35M+ impressions
Summary:
Launched Mars’ TikTok presence with a global early-talent campaign centred on authenticity and empowerment. Built a 14-creator network, defined creative pillars, and oversaw training and rollout. Drove massive visibility, sparked engagement, and built a repeatable global model for youth recruitment.
“Mars is successfully connecting with GenZ across the globe with fun, insightful and inspiring content from the Made by You campaign. The video assets generated from the campaign not only highlight what makes Mars a special place to work, but also create playful and useful content for our global @LifeAtMars TikTok channel.”