Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has leaned towards favouring a TikTok ban in the US. This is very unlike me, as I enjoy the platform but the way it is a turbo engine for misinformation is frightening. Let me be clear: […]

How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements on Meta’s “new chapter” are far from reassuring. Since my last article, he’s also joined Joe Rogan for a three-hour-long podcast, doubling down on his arguments about the challenges of content moderation. Meanwhile, I’ve noticed […]

Zuckerberg dismantles fact-checking on Meta – brands need to decide where they stand choosing between profits and principles. If Zuckerberg’s announcement feels like a Musk-inspired playbook, it’s because it very well might be. Meta, the parent company of Facebook and Instagram, has not only just donated $1m (£786,000) to an inauguration fund for President-elect Donald […]

The last few days marketeers and social media managers were faced yet again with another unprecedented event - the passing of HM Queen Elizabeth II, who's reign lasted more than 70 years. With social media channels only having existed for 17% (25 years) of that reign the event is something truly new to navigate. So, how do you navigate a head of state dying, how is a period of mourning reflected on social media - are there differences between organic and paid social? As a brand and/ or company is it really necessary to switch your profile pictures and cover images to grey scale to reflect the sentiment, is your brand required to share a statement? Many questions that differ in answers per company and crisis event