People are talking about community building when they should talk about better copy-writing for organic social first.
How to write brand copy that engages – not lectures. Ok, there is said it, become better copy-writers guys. And yes you can use ChatGPT for it but use it properly, not lazily. Us social marketers, we go on and on about how social media is mean to be a conversation, how it’s meant to […]
Part 1: How a Rumour Shaped Your Opinion (Without You Even Realising It)
Inside the rapid spread of a celebrity ‘feud’ and what it can show you about shaping opinions With the world news going on, developments across social media fact-checking – I asked myself: what can I do? What insight can I provide based on my job as a social strategist and my knowledge of pop culture?? […]
Whatever the Outcome with TikTok, Misinformation is Rampant
Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has leaned towards favouring a TikTok ban in the US. This is very unlike me, as I enjoy the platform but the way it is a turbo engine for misinformation is frightening. Let me be clear: […]
AI, Misinformation, and Meta: Why Zuckerberg’s New Chapter Demands Your Attention
How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements on Meta’s “new chapter” are far from reassuring. Since my last article, he’s also joined Joe Rogan for a three-hour-long podcast, doubling down on his arguments about the challenges of content moderation. Meanwhile, I’ve noticed […]
When Meta turns its back on facts, will your brand step up?
Zuckerberg dismantles fact-checking on Meta – brands need to decide where they stand choosing between profits and principles. If Zuckerberg’s announcement feels like a Musk-inspired playbook, it’s because it very well might be. Meta, the parent company of Facebook and Instagram, has not only just donated $1m (£786,000) to an inauguration fund for President-elect Donald […]
Reactive social media throughout an unprecedented event
The last few days marketeers and social media managers were faced yet again with another unprecedented event - the passing of HM Queen Elizabeth II, who's reign lasted more than 70 years.
With social media channels only having existed for 17% (25 years) of that reign the event is something truly new to navigate.
So, how do you navigate a head of state dying, how is a period of mourning reflected on social media - are there differences between organic and paid social? As a brand and/ or company is it really necessary to switch your profile pictures and cover images to grey scale to reflect the sentiment, is your brand required to share a statement? Many questions that differ in answers per company and crisis event
How to take your social media strategy into the future
Imagine there was a list of 5 things you need to take your social media strategy to the next level? Wouldn’t that be great? After my recent stint on a panel at Music Week Tech Summit 2019, I wanted to outline the most important takeaways from the day. Zane Lowe/ Music Week summarised the day, […]
At the end of March ‘Spotify for Artists’ shared the news about implementing personalisation to some of their curated playlists modelled to the listeners’ preferences and tastes which, as Spotify put it means, “(…) all music has a better chance of getting into the ears of the right listeners.” What does that mean in practice? ? […]
