How to write brand copy that engages – not lectures. Ok, there is said it, become better copy-writers guys. And yes you can use ChatGPT for it but use it properly, not lazily. Us social marketers, we go on and on about how social media is mean to be a conversation, how it’s meant to […]

Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has leaned towards favouring a TikTok ban in the US. This is very unlike me, as I enjoy the platform but the way it is a turbo engine for misinformation is frightening. Let me be clear: […]

How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements on Meta’s “new chapter” are far from reassuring. Since my last article, he’s also joined Joe Rogan for a three-hour-long podcast, doubling down on his arguments about the challenges of content moderation. Meanwhile, I’ve noticed […]

Imagine there was a list of 5 things you need to take your social media strategy to the next level? Wouldn’t that be great? After my recent stint on a panel at Music Week Tech Summit 2019, I wanted to outline the most important takeaways from the day. Zane Lowe/ Music Week summarised the day, […]